Marketing, for the independent professional or small business in the service sector is sometimes a tough act. Actually, most of the time is likely more accurate. You don’t know where to start, what to do, how often to do it or how much to spend (although, “invest” is probably a better word).
During my time as a marketing consultant, I’ve seen the same behaviors over and over again. Folks scramble about, trying this and that. If a tool doesn’t work from the get go, they try something else in their search for the magic marketing bullet. Sorry, but, to the best of my knowledge, that magic bullet doesn’t exist.
Marketing works when it’s based on sound, tried and true principles, tactics and techniques. Marketing for service businesses is based in a fair amount of soul searching to gain an accurate and authentic understanding of what makes you different – your unique value proposition. Once you know what really separates you from the pack, it’s a lot easier to craft your message.
Once you have a message, finding the right methods of delivery can also be challenging. If you’re not careful and savvy, you can easily find yourself spending a lot of your hard earned money on methods that are either not right for your business, simply don’t work for a service business, or worse, both.
That’s where I come in. It’s my job to gain a thorough understanding of you, your business, your goals, audience and competition. From there, we’ll craft a marketing plan that’s just right based on your situation and budget. Together, we’ll implement that plan to get you on your prospects’ radar screens.
Take a look around this site. Learn about the services I offer and what others have to say about working with me. You might consider reading a few of my articles to get some promotional ideas going or attend one of my presentations.
I work with creatives such as graphic designers, photographers, writers, web developers, but also those who provide other professional services such as attorneys, accountants, financial advisors.
After you’ve poked around, contact me with any questions you may have. I’ll look forward to hearing from you.
