Based in the Greater Fort Lauderdale, FL area, Neil Tortorella brings with him over 30 years experience as an award-winning graphic designer, writer and marketing consultant. He has operated his own d
esign and marketing consulting practice, Tortorella Design, for over 20 years. Through Tortorella Design, Neil has worked with several Fortune 500, along with small to mid-sized companies, to develop pragmatic solutions to their communications challenges. His key strength is blending branding and marketing strategy with memorable visuals and copy to create a distinctive impression in the minds of his clients’ audiences.
In addition to graphic and Web design, Tortorella provides marketing consulting for independent professionals and small businesses in the service sector, to identify their best target markets and formulate smart, low-cost strategies to reach them and win more business.
Neil is a cofounder and management team member of CreativeLatitude.com, a popular web site and resource for creatives and the clients they serve. The site provides information about the creative process, ethical business practices, marketing and promotion and a wide array of articles, links and resources. He is also associated with No-Spec.com, a site that combats the proliferation of speculative work requests.
He is also an avid writer on marketing, promotion and business topics. He authors a popular blog, “Inside the Marketing Mind.” Neil’s writing can also be found on BoDo – Business of Design online, where he’s a founding team partner and author of the Marketing Minute. In addition, Tortorella is a contributing author for HOW Magazine, a leading graphic design publication.
He has conducted workshops and presentations about sales and marketing to the American Society of Media Photographers, SBA partner SCORE – Counselors to Small Business and is a frequent speaker at local colleges and universities. He was also a speaker at the 2009 HOW Design Conference in Austin, TX, June 14-27. The conference is attended by roughly 3000 designers from around the world.
Tortorella is featured in the book, The Savvy Designer’s Guide to Success, by Jeff Fisher, published by HOW Design Books, Cincinnati, OH and in Creatively Self Employed, by Kristen Fisher. He will also be featured in the soon to be published book, Design Matters: Portfolios, by Maura Keller, published by Rockport Publishers. His work has also been featured in Pitney Bowes’ Priorities Magazine and HOW Magazine.
