Based in the Greater Fort Lauderdale, ( Broward County ) FL area, Neil Tortorella brings with him over 35 years experience as an award-winning graphic designer, writer and marketing / seo consultant. He has operated his own design and marketing consulting practice, Tortorella Design, for over 25 years. Through Tortorella Design, Neil has worked with several Fortune 500, along with small to mid-sized companies, to develop pragmatic solutions to their communications challenges. His key strength is blending branding and marketing strategy with memorable visuals and copy to create a distinctive impression in the minds of his clients’ audiences.
In addition to graphic and Web design, as well as writing, Tortorella provides marketing & search engine optimization ( SEO ) consulting for independent professionals and small businesses in the service sector, to identify their best target markets and formulate smart, low-cost strategies to reach them and win more business.
Neil is a cofounder and management team member of CreativeLatitude.com, a popular web site and resource for creatives and the clients they serve. The site provides information about the creative process, ethical business practices, marketing and promotion and a wide array of articles, links and resources. He is also associated with No-Spec.com, a site that combats the proliferation of speculative work requests.
He is also an avid writer on marketing, promotion and business topics. He authors a popular blog, Inside the Marketing Mind. Neil’s writing can also be found on BoDo – Business of Design online, where he’s a founding team partner and author of the Marketing Minute. In addition, Tortorella has been a contributing writer for HOW Magazine, a leading graphic design publication.
He has conducted workshops and presentations about sales and marketing to the American Society of Media Photographers, The Graphic Artists Guild/Pratt Institute, SBA partner SCORE – Counselors to Small Business and is a frequent speaker at local colleges and universities. He was also a speaker at the 2009 HOW Design Conference in Austin, TX. Tortorella was featured in a series of interviews on BizBlock about branding, marketing and small business. The eight-part television series was produced by BEACON-TV in conjunction with the town of Davie, Florida.
Tortorella is featured in the book, The Savvy Designer’s Guide to Success, by Jeff Fisher, published by HOW Design Books, Cincinnati, OH and in Creatively Self Employed, by Kristen Fisher. He is also featured in, Design Matters: Portfolios, by Maura Keller, published by Rockport Publishers. He has been featured in Pitney Bowes’ Priorities Magazine, HOW Magazine and the Art Insitute’s InSite Magazine.
Neil is the author of Starting Your Career As A Freelance Web Designer, (Allworth Press). His book focuses on the business side of freelancing, from determining if one has what it takes; planning a freelance practice; starting up; marketing and promotion; sales; managing a freelance business; all the way to planning for retirement. The book is available on Amazon.com, Barnes & Noble.com and offline bookstores. His new book, Starting Your Career As A Musician, was also published by Allworth, now an imprint of Skyhorse Publishing. The tome covers topics including the current state of the music industry; determining if you have what it takes to build a successful career in music; essential business know-how for artists, marketing, promotion, using low and no cost Web-based tools and much more. Starting Your Career As A Musician is now available for on Amazon. His Amazon Author page can be found here.