Way back in the early 1990s, this wondrous thing known as the World Wide Web entered the scene. For many graphic designers and writers, this new form of communication, where communication tends to mean, “Hey! Let’s use it to sell stuff,” offered an intriguing, albeit mystifying medium to explore.
Then came the notion of cross-compatibility. Bummer.
Continue reading Thoughts on the Web and typography in the digital age
Freelance Web Designer Essentials is a compilation of business forms, calculators and spreadsheets for every freelance Web Designer. It’s also great for print-based graphic designers and writers.
Freelance Web Designer Essentials contains the needed tools to aid Web Designers in running a smooth business and also managing client projects. It will also save designers a load of time developing their own forms and spreadsheets or searching endlessly online. Continue reading Freelance Web Designer Essentials
People buy from people, not companies. Plus, given the choice, people usually buy from people they like. Add to that, the fact that people aren’t very interested in product or service features. They’re interested in what benefits those features will bring to them.
You may have come across the idiom, Don’t sell the steak. Sell the sizzle, or one of its various forms. It’s a pillar of sales, whether selling face-to-face or by the written word. Here’s a history lesson about the saying’s origins, courtesy of World Wide Words: Continue reading How To Win Buyers And Influence Sales
Do you know your position? I’m not talking about yoga or tantric sex. Which, I might add, is pretty much what’s returned if you happen to do a Google image search for “position.” I’m not talking your job title or where you happen to be at this moment, either. I’m talking about your market position. Just like you have a brand, whether you like it or not, you also have a market position. Also like a brand, it may be yours, but you don’t own it. It lives in the minds of your prospects, clients, suppliers and other audiences. It’s how they perceive your business.
When people come in contact with your business, most make a decision as to where you fit into the scheme of things. For example, they may see you and your business as a potential high value partner or as a somewhat disposable low value worker bee.
Perhaps it’s me, but I don’t relish the idea of leaving my market position up to others. You shouldn’t, either. Continue reading Winning Tactics For Positioning Your Business
Here’s a scenario that may strike a familiar chord for freelancers and small businesses. You come up with a brilliant idea that’s sure to bring in droves of new business. So, you have a stunning postcard or landing page whipped up with your irresistible offer. Oh, what the heck. Have both created. You don’t want to miss out on all those prospects with bulging wallets weighing them down. It’s your humanitarian responsibility to lighten their load. You’re chomping at the bit as time closes in. Your offer will be ready to go out and skyrocket your sales into the Stratosphere. Woo hoo! Then you wait. And wait. And you wait some more. Something has gone horribly wrong with the Universe. Or, at least with the phone company. Maybe your Net connection is down. That must be it. You check the phone and there is, in fact, a dialtone. You can get onto Google, so, apparently, your Internet connection is doing fine. Better than you, anyway. What could have possibly gone wrong? Continue reading A Simple Way Freelancers & Small Businesses Can Attract More Clients
On the heels of my last post, How To Build A Killer Prospect List (When You’re Not A Sales Savvy Freelancer), I thought it would be wise to write a bit about what to do after you’ve found a prospect to court. That’s court as in woo, not court as in standing in front of a judge, which is generally a bad thing … even when you win the case.
After you invested a significant amount of time and often some money into finding a “just right” prospect, it would be a shame to drop the ball. But, that’s exactly what happens with many freelancers. Just because you have a name and email address or phone number, it doesn’t mean you have a client. Even if you’ve had a delightful first meeting with the prospect, they still need to sign on the dotted line and dig into their pocket for some deposit dough. Continue reading 6 Ways To Build Prospect Relationships That Turn Into [Paying] Clients
You can’t escape sales. Sure, graphic designers, writers and other creative folk cringe just at the thought of this nasty, degrading, sleazy practice. Nonetheless, you can’t escape it. A wise sage once said, “Nothing happens until somebody sells something.”
And, it’s true.
Creatives need to address two problems to ensure their success:
Managing clients can be challenging for freelancers. But, it’s one of those tasks a freelancer must do to ensure projects flow in and out in an organized and efficient manner. It also helps to ensure project fees keep coming in and on time. Payment delays can indicate something’s not happy with clients. Continue reading Who Else Wants To Know How To Manage Multiple Freelance Clients?
Carol Tice and I presented Session 1 of the Freelance Business Bootcamp, on Thursday, March 6. In spite of my area being under a severe thunderstorm and tornado warning, things went pretty well. The bootcamp is a live event, and attendees can dial in or listen via their browser along with viewing the Powerpoint slides. Attendees also sent in their questions and Carol and I tackled them.
During the one-hour bootcamp we covered a lot of freelance business start-up issues including:
- Naming your freelance business
- Registering it with state and local governments
- Business legal structures
- Various types of licenses, permits needed for a freelance business
- Where to go to get them
- Obtaining a Federal Employee Identification number (EIN)
- Choose an accounting application
- Setting up bookkeeping
- Keeping track of business income and expenses and possible deductions
- Business insurances
- Conducting a SWOT Analysis
- Basic business planning
- Financial reports
- Planning for taxes
- Marketing planning
Attendees were also given homework assignments. For this first session, homework included conducting a SWOT Analysis and starting their business plan. The bootcamp also provides attendees with many business resources. The bootcamp discussion forum is where folks can ask questions, compare notes and hook up with other attendees.
Our next session on March 13 will cover negotiating great rates, protecting your rights, negotiating raises and tactics to keep your income growing.
Join the maven of freelance writing, Carol Tice, and me for a very special Freelance Business Bootcamp beginning March 6, 2014!
During this March bootcamp, Carol and I will present 4 live webinars where you’ll learn:
- How to set up your freelance business
- How to protect your rights as a freelance creative
- How to negotiate like a pro
- How to handle and manage tough clients & projects
If you’re one of the many freelancers who struggle with these common, but nagging, business issues register today. The Freelance Business Bootcamp will guide you around the maze of costly mistakes and lost business. Your business and your stress level will thank you.
This bootcamp was developed for all types of creative freelancers – Writers, Graphic Designers, Web Designers, Photographers, Illustrators – any freelancer who’s either just starting out or a freelance veteran.
Plus, attendees receive a boat load of free bonuses! In addition to the webinars, you’ll also receive:
- Transcripts, video and audio/mp3 recordings of each live session — view or review whenever you want.
- 1 month membership in Freelance Writers Den included! Supplement your learning with access to 100+ hours of additional trainings.
- Bootcamp chat forums for all your follow-up questions and bootcamp homework critiques.
- Business plan review: Learn to create an actionable business plan to get your freelance biz rolling — fast. We’ll help you on the forums.
- Business forms, podcast recordings and much more!
- 13 Ways to Get the Writing Done Faster — Carol’s co-written ebook with Linda Formichelli will help you bill more and up your hourly rate!
- The confidence to build your freelance writing business and succeed!