|
|
||
|
Join me at in Hallendale on September 4, 2010 and learn how to promote your business without breaking the bank. Need some marketing help in a hurry? Contact me via Ether.
Don't forget to join in the discussions.
Check Out My Articles On
Supporter of |
Hi! Welcome back. If there are topics you’d like me to cover, please submit them via the form on the Contact page. Don’t forget to write a comment about the post. I’d enjoy hearing from you! It’s mid-August. The dog days of Summer are upon us and here in South Florida [...] When you nestle up to your keyboard and start to write your next marketing piece, before you tap out, “We’re a …,” stop. You’re about to commit a cardinal marketing sin. That sentence you were about to write would be better starting with, “You,” or “Your.” Why? Glad you asked. Marketing isn’t about you and [...] I say this often in my articles and presentations – No matter what business you’re in, you’re really in the business of marketing. Without a sound and solid plan, you can easily find yourself spending a lot of time and money with little, if anything, to show in the end. To avoid this all too [...] July, 2010 News & Views is fresh off the presses … er … publish button. This month’s newsletter is all about developing effective offline marketing literature such as postcards and brochures. I’d love to hear your thoughts on the topic. What’s worked for you and what’s been not to great? In my June, 2010 e-newsletter, I wrote about methods to generate tantalizing testimonials. For professional services, testimonials are an important tool. So is their first cousin – referrals. As a matter of fact, RainToday’s 2009 study, How Clients Buy, showed referrals from colleagues and other service providers topped the list at 79% and 75%, respectively, [...] Okay, this post is more of a proud poppa moment and has little to do with marketing and self promotion. No, wait. It does. My son’s band, Resurrected, played their first “official” gig on May 22, 2010 at the Lake Fine Arts Festival in Hartville / Uniontown, Ohio. Simply put, they rocked the house down. My son, the [...] So, you’ve followed some of my suggestions in this series and have begun to position yourself as the go-to guy or gal within a niche. Great! Now what? Your work, dear reader, is hardly done. You’ll want to continue your promotional efforts to further cement your expert status … and profit from it. Continuing your efforts [...] By now, you’ve identified a potentially profitable niche or two. It appears ripe. There’s some competition, so you know it’s viable. The niche is small enough for you to become visible, yet large enough to provide a good amount of work. You’ve done your homework, learned the niche’s ins and outs, identified a few good [...] Now that you’ve found a nifty niche, it’s time to get up to speed developing your expertise. Let’s start out with an industry niche. Ideally, you’ve selected a niche area where you have some previous knowledge. If not, don’t sweat it. You can still learn the ins and outs and position yourself as an expert. It’ll [...] When it comes to finding the niche that’s just right for you, it’s a good idea to start with what you know. It simply makes sense to focus on the niches that revolve around your knowledge. You don’t want to start from scratch if you don’t need to do so. For example, I know a [...] |
Simply subscribe to my e-newsletter below. 
|
|
Copyright © 2010 Neil Tortorella - All Rights Reserved |
||
