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Hi! Welcome back. If there are topics you’d like me to cover, please submit them via the form on the Contact page. Don’t forget to write a comment about the post. I’d enjoy hearing from you! Action Plans, Marketing Calendar & Budgeting Action Plans Conducting A SWOT Analysis & Developing Marketing Objectives SWOT Analysis Strengths and Weaknesses (inside your company) Conducting Target Market & Competitor Analysis In the previous post, I touched on conducting target market and competitor analysis. In this post, we’ll get knee deep into them. Target Market Analysis Creating & Implementing An Effective Marketing Plan Please note: This was originally published on TheNetsetter.com, which, to the best of my knowledge, has gone the way of the dinosaur. But, I felt the content and information was of value, so here it is for a reprise. – Part One – A well-thought-out and implemented marketing plan is the [...] Up until ten years ago, I considered myself a graphic designer and marketing consultant. As such, I left the copywriting to the copywriters. Sure, I’d whip up a couple of lines of prose here and there, but the main stuff always went out to a “real” writer. It wasn’t until I was drafted to write the [...] Most extroverted folks are great at networking events. They’re all bubbly, chatty and such. They make us introverted folks cringe sometimes. Me, an introvert? Yup, ‘fraid so gang. I’ve always been a bit shy, even way back in the dark ages when I was but a mere kidlet. Yet, I don’t have any problem with public speaking [...] Branding and positioning are endeavors that often require a plan of their own. But, for solo professionals, they can often be addressed within the marketing plan. It helps to cut down on all that paper flying around in your office. Branding is more than simply slapping your logo on a letterhead, sign or business card. Although [...] Here’s a reality check. Most of the prospects you come in contact with won’t be in a position buy from you right then and there. Odds are, they already have a service provider. If not, they might not have a project ready to put on the burner. So, something often needs to change before Mr. [...] Cold calling. The very thought can start folks’ stomachs churning with anxiety and fear. They fear rejection, fumbling over their words and drawing a blank in mid-conversation. In their effort to sound like an expert, they worry they’ll come off like a blithering idiot. Yes, it can happen and, if one isn’t prepared, it can [...] December’s here and 2010 is soon to become a memory. Now is the time when things start to slow down as folks think more about holiday parties than they do about starting a new project. But, you can mix the two if you play your cards right. How? Glad you asked. The answer is the year-end [...] |
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