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If you didn't have the chance to attend one of Neil's presentations, check out the presentation Powerpoints, now available on the Store page. More to come soon! Don't forget to join in the discussions.
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Hi! Welcome back. If there are topics you’d like me to cover, please submit them via the form on the Contact page. Don’t forget to write a comment about the post. I’d enjoy hearing from you! Here’s a reality check. Most of the prospects you come in contact with won’t be [...] Cold calling. The very thought can start folks’ stomachs churning with anxiety and fear. They fear rejection, fumbling over their words and drawing a blank in mid-conversation. In their effort to sound like an expert, they worry they’ll come off like a blithering idiot. Yes, it can happen and, if one isn’t prepared, it can [...] December’s here and 2010 is soon to become a memory. Now is the time when things start to slow down as folks think more about holiday parties than they do about starting a new project. But, you can mix the two if you play your cards right. How? Glad you asked. The answer is the year-end [...] It’s mid-August. The dog days of Summer are upon us and here in South Florida that means the mercury is creeping toward triple digits. All in all, I’m feeling a wee bit SWOTy. Yup, SWOTy, not sweaty. I do have have air conditioning, after all. SWOT is yet another business acronym. It stands for Strengths, Weakness, Opportunities [...] When you nestle up to your keyboard and start to write your next marketing piece, before you tap out, “We’re a …,” stop. You’re about to commit a cardinal marketing sin. That sentence you were about to write would be better starting with, “You,” or “Your.” Why? Glad you asked. Marketing isn’t about you and [...] I say this often in my articles and presentations – No matter what business you’re in, you’re really in the business of marketing. Without a sound and solid plan, you can easily find yourself spending a lot of time and money with little, if anything, to show in the end. To avoid this all too [...] July, 2010 News & Views is fresh off the presses … er … publish button. This month’s newsletter is all about developing effective offline marketing literature such as postcards and brochures. I’d love to hear your thoughts on the topic. What’s worked for you and what’s been not to great? Okay, this post is more of a proud poppa moment and has little to do with marketing and self promotion. No, wait. It does. My son’s band, Resurrected, played their first “official” gig on May 22, 2010 at the Lake Fine Arts Festival in Hartville / Uniontown, Ohio. Simply put, they rocked the house down. My son, the [...] So, you’ve followed some of my suggestions in this series and have begun to position yourself as the go-to guy or gal within a niche. Great! Now what? Your work, dear reader, is hardly done. You’ll want to continue your promotional efforts to further cement your expert status … and profit from it. Continuing your efforts [...] By now, you’ve identified a potentially profitable niche or two. It appears ripe. There’s some competition, so you know it’s viable. The niche is small enough for you to become visible, yet large enough to provide a good amount of work. You’ve done your homework, learned the niche’s ins and outs, identified a few good [...] |
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Copyright © 2012 Neil Tortorella - All Rights Reserved |
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