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Hi! Welcome back. If there are topics you’d like me to cover, please submit them via the form on the Contact page. Don’t forget to write a comment about the post. I’d enjoy hearing from you! Public relations, or simply p.r., can be one of the most potent tools in your [...] It’s another day and you pull up behind your desk, fire up the computer and down a jolt of your favorite caffeinated beverage. Out of the blue, the phone rings or the inbox jingles. You’ve been asked for an interview. Holy smokes! What now? After your hat size deflates once again to normal, take a few [...] Press releases are often the foundation of a business’s publicity efforts. When writing releases, be sure they conform to accepted format standards. To follow is the dissection of a release I wrote a while back. News Release Contact: January 19, 2009 For Immediate Release Plantation, FL: Neil Tortorella will [...] So far, I written about the value of generating publicity for your business, how to build a media list and develop a press kit. At the core of all this is the mighty press release. An archive of releases can become the foundation of your public relations efforts. A well-written, information-packed release can go miles toward [...] A press kit, sometimes called a media kit, is a collection of information about a person, product, company or event sent to the media as a promotional tool. It’s all the information a journalist needs to write about the glories of you in one convenient place. Your press kit can be created one of two ways [...] A sibling to your prospects and contacts list, your media list is destined to become one of the treasured items in your marketing toolbox. It’s a list of writers, reporters, editors and other media contacts who are going to skyrocket you to niche stardom. You could dig deep into your pockets and subscribe to a [...] |
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