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Hi! Welcome back. If there are topics you’d like me to cover, please submit them via the form on the Contact page. Don’t forget to write a comment about the post. I’d enjoy hearing from you! It’s another day and you pull up behind your desk, fire up the computer and [...] Press releases are often the foundation of a business’s publicity efforts. When writing releases, be sure they conform to accepted format standards. To follow is the dissection of a release I wrote a while back. News Release Contact: January 19, 2009 For Immediate Release Plantation, FL: Neil Tortorella will [...] So far, I written about the value of generating publicity for your business, how to build a media list and develop a press kit. At the core of all this is the mighty press release. An archive of releases can become the foundation of your public relations efforts. A well-written, information-packed release can go miles toward [...] A press kit, sometimes called a media kit, is a collection of information about a person, product, company or event sent to the media as a promotional tool. It’s all the information a journalist needs to write about the glories of you in one convenient place. Your press kit can be created one of two ways [...] A sibling to your prospects and contacts list, your media list is destined to become one of the treasured items in your marketing toolbox. It’s a list of writers, reporters, editors and other media contacts who are going to skyrocket you to niche stardom. You could dig deep into your pockets and subscribe to a [...] |
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