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It’s been a while since I published an e-newsletter. Back in the day, it was a good marketing tool for me and a relatively easy way to stay on my prospects’ radar screens. But, between writing for Creative Latitude, BoDo, client e-newsletters and my Inside the Marketing Mind blog, the e-newsletter became a casualty. But the new year is upon us and it’s time for me to revisit e-newsletters and email marketing.
There’s some talk out there that e-newsletters are becoming a thing of the past, what with all this social media and networking stuff going on. I beg to differ. I believe they’re still a very viable marketing tool. Here’s why:
- E-newsletters are dirt cheap to produce.
- Email marketing has one of the highest return on investment (ROI) indexes of all marketing channels.
- Response cycles for email are pretty darn quick.
- Email is an effective and oh so handy way of driving people to your Website.
- Email is highly trackable. You can track who open your email, when they opened it, what links were clicked and more. That’s great to learn what’s important to your audience.
- Emails are forwardable. When was the last time you received a marketing piece in the mail and was so taken by it that you popped a label and stamp on it and mailed it to a friend?
That second bullet point is important and it’s a wee bit off. Email marketing doesn’t simply have one of the highest ROIs. It is the highest, according to the Direct Marketing Association (DMA). A recent DMA study shows email marketing’s average ROI to be and astounding $45.06 for every dollar spent. That’s more than double Internet marketing’s ROI of $19.94 for every dollar spent. That fact alone should motivate you to get into email marketing, if you haven’t done so already.
I’ll be launching another e-newsletter soon. You can subscribe to it using the handy signup form in the right sidebar. In the meantime, I’ll be writing a series here about how to develop a successful email marketing campaign.
Post a comment. I’d enjoy learning about your experiences with e-newsletters and email marketing in general. Have you had good experiences? Was it tough to be consistent sending them out? What about list-building? Was/is that a challenge for you?
Watch for my next post on Thursday January 6 – Choosing an email marketing topic.
Email marketing is quite effective in lead generation. i made a couple of affiliate sales by email marketing alone”-;
Hi Brian,
Thanks for your comment. Glad to learn that email marketing has been a good tool for you. For the money, it can’t be beat, in my opinion. The Direct Marketing Association’s findings mentioned in the post is remarkable.
Outstanding info. Thanks
Happy to learn you found it helpful, Cheree.
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