I have a new article on GraphicDesign.com. Actually, it’s the first of the three-part series about graphic designers and presentations.
The second installment addresses the new business presentation. If you work at a firm or agency, you might be thinking, “Hey, that’s not my job. The account exec does that stuff.” AEs might be the liaison between the clients and creatives, but many prospects wants to meet the people on the creative team before they sign on the dotted line.
The third installment is deals with the design presentation. After your stellar performance at the new business presentation, you landed the client. Now it’s time to roll up your sleeves and get to designing. With concepts in hand, you’re off to see the client. How you handle this presentation can mean countless revisions or worse, losing the client. Conversely, handle it right and your client will be doing the happy dance and singing your praises.
Follow this link to read the first installment, Presentation Tips for Graphic Designers – Part One: The Employment Interview. I hope you enjoy them and find them useful. Don’t forget share a comment or two. I’d enjoy hearing your thoughts and/or experiences about presentations and the graphic designer.