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It’s mid-August. The dog days of Summer are upon us and here in South Florida that means the mercury is creeping toward triple digits. All in all, I’m feeling a wee bit SWOTy.
Yup, SWOTy, not sweaty. I do have have air conditioning, after all.
SWOT is yet another business acronym. It stands for Strengths, Weakness, Opportunities and Threats. It’s a handy planning tool for your marketing efforts. For that matter, it’s a great planning tool for your business, in general. Here at Tortorella Design World Headquarters, it’s been the recent buzz. I wrote an article about it – the third installment in my marketing planning series – on The Netsetter. I also slaved over a hot keyboard this past weekend writing about conducting a SWOT Analysis for the first chapter of my book, Starting Your Career As A Freelance Web Designer.
You’ll have to wait until next Summer for the detailed bits in my book. But, you can get the general idea by reading the article. It also goes into how to set marketing objectives, goals, and strategies and the 4 Ps of marketing.
