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So far, I written about the value of generating publicity for your business, how to build a media list and develop a press kit. At the core of all this is the mighty press release. An archive of releases can become the foundation of your public relations efforts.
A well-written, information-packed release can go miles toward skyrocketing you to industry stardom. On the flip side, a poorly written one is destined for the junk folder or trash can. The trick is to give editors what they want – real, authentic news that’s relevant to their readers. Not really much of a trick, really, but the truth.
Even the best news may never see the light of day. It might be that there’s no available space, too little time to get it in to a publication, being trumped by some other news bit and a myriad of other reasons. There aren’t any guarantees with this kind of stuff. But, put your best foot forward, become consistent source of quality content and you’ll increase your odds of getting into print.
All that said, what can your write about? It can be tough to consistently come up with newsworthy ideas. It help jump start your efforts, here are some topics:
- Starting a new business or new business division
- Launching a website, blog or Facebook Page
- Introducing a new product or service
- Landing a new high profile client
- Publishing a white paper, report or research study
- Publishing a series of articles of interest to your audience
- Holding an event such as a seminar or workshop
- Opening a new or satellite office
- Celebrating an anniversary
- Being named to a Board of Directors or other leadership position (community, professional or charitable organization)
- Volunteering
- Receiving an award
- Participating in a non-profit and/or philanthropic event
- Exhibiting at a trade show or business expo
- Announcing a strategic partnership
- Changing the company or product name
- Being featured in a book
These are just a few ideas. As you don your reporter hat, you’ll start to see things in and around your business from a newsy perspective. When that kicks in, you’ll be well on your way to becoming a media darling.
Next up – How to write a news release.
Public Relations is all about pleasing the common people.~`~
you should always maintain good public relations specially if you operate a business.:*