My new book, Starting Your Career As A Musician (Allworth Press), is scheduled for release in late February or early March. Amazon says March 1, 2013. We’ll see. What happens is one fine day I open my front door and trip over a package. Voila! My copies have arrived and I know my book is printed.
This one is a departure from my usual writing fare. Most of my audience has come to expect some article about the wonders of marketing, small business how-tos and the like. Actually, this book isn’t that far of a departure. What’s different is the audience – musicians. It actually has very little to do with music and a whole lot to do with the business of being a solo act or band.
The music business has changed radically since the old days. For today’s musical act it’s much like the opening of Dickens’ A Tale of Two Cities. “It was the best of times, it was the worst of times …” The rest of the quote pretty much applies, too.
On one side, there’s never been a better time for musicians to steer and control their careers and potentially make more money by cutting out the middleman and going directly to the fans. On the flip side, the competition is stiffer than ever and those going direct find themselves wearing hats they never thought they would. The thing is, there’re no record label p.r. and marketing people to do the promoting of new material, booking agents to handle bookings (unless, of course, the act decides to hire one … and pay out the commission) and all the other non-music related tasks that must be done. In a nutshell, it’s a lot of work that takes up a lot of time. Several of the artists I interviewed said they spend more time promoting themselves than actually writing and playing music. Nonetheless, the rewards can be … well … rewarding, if they have some tenacity.
Within the pages of the book, I address the current state of the music industry; defining success and creating it as a musician; musical education; branding and marketing; social media; websites and selling tunes online; selling merchandise and much more. I also delve into the more mundane issues such as accounting, legalities and copyrights.
Starting Your Career As A Musician is available now for pre-order on Amazon. It seems I’m on sale for the paltry price on only $13.57.