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Conducting Target Market & Competitor Analysis
In the previous post, I touched on conducting target market [...]
When you nestle up to your keyboard and start to write your next marketing piece, before you tap out, “We’re a …,” stop. You’re about to commit a cardinal marketing sin. That sentence you were about to write would be better starting with, “You,” or “Your.” Why? Glad you asked. Marketing isn’t about you and [...]