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Creating your first email

Hi! Welcome back. If there are topics you’d like me to cover, please submit them via the form on the Contact page. Don’t forget to write a comment about the post. I’d enjoy hearing from you!

Whether you’ve decided to send out information-based messages or product / service promotions, there are [...]

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Choosing an email marketing service

While you’re building your list, you’ll want to research and choose an email marketing service. There are several available to email marketers, each with its pluses and minuses.

Why not just send your emails out with your email app like Outloook, Entourage, Mac Mail or Thunderbird? Well, there are several reasons. First, if you have a [...]

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Building Your Email Marketing List

By now, you should have some idea of what your e-newsletter is going to be all about. As I wrote in my last post, it might have an information or education focus, or you might use email marketing to promote your products or services and offer special deals or discounts to subscribers.

Whatever your focus, before [...]

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Email Marketing Series

It’s been a while since I published an e-newsletter. Back in the day, it was a good marketing tool for me and a relatively easy way to stay on my prospects’ radar screens. But, between writing for Creative Latitude, BoDo, client e-newsletters and my Inside the Marketing Mind blog,  the e-newsletter became a casualty. But [...]

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And so, the blog begins ...

Here’s the first post to my brand spankin’ new blog. After putting this new site together, it just sort of screamed for a new blog. If you’ve poked around the other pages, you’ve likely noticed that the focus for this site, and this blog, is marketing consulting for independent professionals and small businesses, mostly in [...]

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