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Whether you’ve decided to send out information-based messages or product / service promotions, there are [...]
While you’re building your list, you’ll want to research and choose an email marketing service. There are several available to email marketers, each with its pluses and minuses.
Why not just send your emails out with your email app like Outloook, Entourage, Mac Mail or Thunderbird? Well, there are several reasons. First, if you have a [...]
By now, you should have some idea of what your e-newsletter is going to be all about. As I wrote in my last post, it might have an information or education focus, or you might use email marketing to promote your products or services and offer special deals or discounts to subscribers.
Whatever your focus, before [...]
It’s been a while since I published an e-newsletter. Back in the day, it was a good marketing tool for me and a relatively easy way to stay on my prospects’ radar screens. But, between writing for Creative Latitude, BoDo, client e-newsletters and my Inside the Marketing Mind blog, the e-newsletter became a casualty. But [...]
Here’s the first post to my brand spankin’ new blog. After putting this new site together, it just sort of screamed for a new blog. If you’ve poked around the other pages, you’ve likely noticed that the focus for this site, and this blog, is marketing consulting for independent professionals and small businesses, mostly in [...]
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