On the heels of my second book, Starting Your Career As A Musician, which came out in late February, I started tapping the keyboard again. I just can’t stop myself.
My new book, The Freelance Writer’s Business Book, is just about done. This one is self-published, mostly as an experiment. Nothing against my publisher, Allworth Press. [...]
Action Plans, Marketing Calendar & Budgeting
In the action plans section of your marketing plan, you’ll develop a detailed marketing “to do” list. It’s a task list that describes what will be done, when each task will begin and be completed, along with who’s responsible for accomplishing it.
The action plan picks up where the objectives [...]
Conducting A SWOT Analysis & Developing Marketing Objectives
A SWOT Analysis a chart showing those things within and outside your business that will make you swim or sink. SWOT stands for strengths, weaknesses, opportunities and threats.
Strengths and Weaknesses (inside your company)
This requires some hard core honesty on your part. What are you good at? What [...]
Conducting Target Market & Competitor Analysis
In the previous post, I touched on conducting target market and competitor analysis. In this post, we’ll get knee deep into them.
Target Market Analysis
Critical to your success in marketing any product or service is focusing your marketing efforts on a specific target market or niche. Marketing becomes a [...]
Creating & Implementing An Effective Marketing Plan
Please note: This was originally published on TheNetsetter.com, which, to the best of my knowledge, has gone the way of the dinosaur. But, I felt the content and information was of value, so here it is for a reprise.
– Part One –
A well-thought-out and implemented marketing plan is the [...]
Most extroverted folks are great at networking events. They’re all bubbly, chatty and such. They make us introverted folks cringe sometimes.
Me, an introvert?
Yup, ‘fraid so gang. I’ve always been a bit shy, even way back in the dark ages when I was but a mere kidlet. Yet, I don’t have any problem with public speaking [...]
Cold calling. The very thought can start folks’ stomachs churning with anxiety and fear. They fear rejection, fumbling over their words and drawing a blank in mid-conversation. In their effort to sound like an expert, they worry they’ll come off like a blithering idiot. Yes, it can happen and, if one isn’t prepared, it can [...]
Public relations, or simply p.r., can be one of the most potent tools in your marketing toolbox. It can add a lot of credibility to you and your business and it’s often loads less expensive than advertising. Plus, and it’s a big plus, it positions you as an expert in you niche.
Believability is another important [...]
It’s mid-August. The dog days of Summer are upon us and here in South Florida that means the mercury is creeping toward triple digits. All in all, I’m feeling a wee bit SWOTy.
Yup, SWOTy, not sweaty. I do have have air conditioning, after all.
SWOT is yet another business acronym. It stands for Strengths, Weakness, Opportunities [...]