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If you didn't have the chance to attend one of Neil's presentations, check out the presentation Powerpoints, now available on the Store page. More to come soon! Don't forget to join in the discussions.
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If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting! Action Plans, Marketing Calendar & Budgeting Action Plans Conducting A SWOT Analysis & Developing Marketing Objectives SWOT Analysis Strengths and Weaknesses (inside your company) Conducting Target Market & Competitor Analysis In the previous post, I touched on conducting target market and competitor analysis. In this post, we’ll get knee deep into them. Target Market Analysis Creating & Implementing An Effective Marketing Plan Please note: This was originally published on TheNetsetter.com, which, to the best of my knowledge, has gone the way of the dinosaur. But, I felt the content and information was of value, so here it is for a reprise. – Part One – A well-thought-out and implemented marketing plan is the [...] Most extroverted folks are great at networking events. They’re all bubbly, chatty and such. They make us introverted folks cringe sometimes. Me, an introvert? Yup, ‘fraid so gang. I’ve always been a bit shy, even way back in the dark ages when I was but a mere kidlet. Yet, I don’t have any problem with public speaking [...] Here’s a reality check. Most of the prospects you come in contact with won’t be in a position buy from you right then and there. Odds are, they already have a service provider. If not, they might not have a project ready to put on the burner. So, something often needs to change before Mr. [...] Cold calling. The very thought can start folks’ stomachs churning with anxiety and fear. They fear rejection, fumbling over their words and drawing a blank in mid-conversation. In their effort to sound like an expert, they worry they’ll come off like a blithering idiot. Yes, it can happen and, if one isn’t prepared, it can [...] Public relations, or simply p.r., can be one of the most potent tools in your marketing toolbox. It can add a lot of credibility to you and your business and it’s often loads less expensive than advertising. Plus, and it’s a big plus, it positions you as an expert in you niche. Believability is another important [...] It’s mid-August. The dog days of Summer are upon us and here in South Florida that means the mercury is creeping toward triple digits. All in all, I’m feeling a wee bit SWOTy. Yup, SWOTy, not sweaty. I do have have air conditioning, after all. SWOT is yet another business acronym. It stands for Strengths, Weakness, Opportunities [...] July, 2010 News & Views is fresh off the presses … er … publish button. This month’s newsletter is all about developing effective offline marketing literature such as postcards and brochures. I’d love to hear your thoughts on the topic. What’s worked for you and what’s been not to great? |
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Copyright © 2013 Neil Tortorella - All Rights Reserved |
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