Tweet Audience Research for the Freelance Writer
Writers love to research a topic almost as much as they love writing about it. Perhaps that’s too broad a generalization, but I believe it rings true for most. Research is pretty dang important when it comes to writing with authority and it sure beats making stuff up. [...]
On the heels of my second book, Starting Your Career As A Musician, which came out in late February, I started tapping the keyboard again. I just can’t stop myself.
My new book, The Freelance Writer’s Business Book, is just about done. This one is self-published, mostly as an experiment. Nothing against my publisher, [...]
Action Plans, Marketing Calendar & Budgeting
Action Plans In the action plans section of your marketing plan, you’ll develop a detailed marketing “to do” list. It’s a task list that describes what will be done, when each task will begin and be completed, along with who’s responsible for accomplishing it.
The action plan picks [...]
Conducting A SWOT Analysis & Developing Marketing Objectives
SWOT Analysis A SWOT Analysis a chart showing those things within and outside your business that will make you swim or sink. SWOT stands for strengths, weaknesses, opportunities and threats.
Strengths and Weaknesses (inside your company) This requires some hard core honesty on your part. What [...]
Conducting Target Market & Competitor Analysis
In the previous post, I touched on conducting target market and competitor analysis. In this post, we’ll get knee deep into them.
Target Market Analysis Critical to your success in marketing any product or service is focusing your marketing efforts on a specific target market or niche. Marketing [...]
Creating & Implementing An Effective Marketing Plan
Please note: This was originally published on TheNetsetter.com, which, to the best of my knowledge, has gone the way of the dinosaur. But, I felt the content and information was of value, so here it is for a reprise.
– Part One –
A well-thought-out and implemented [...]
Most extroverted folks are great at networking events. They’re all bubbly, chatty and such. They make us introverted folks cringe sometimes.
Me, an introvert?
Yup, ‘fraid so gang. I’ve always been a bit shy, even way back in the dark ages when I was but a mere kidlet. Yet, I don’t have any problem [...]
Cold calling. The very thought can start folks’ stomachs churning with anxiety and fear. They fear rejection, fumbling over their words and drawing a blank in mid-conversation. In their effort to sound like an expert, they worry they’ll come off like a blithering idiot. Yes, it can happen and, if one isn’t prepared, it [...]