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6 Ways To Build Prospect Relationships That Turn Into [ Paying ] Clients

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On the heels of my last post, How To Build A Killer Prospect List (When You’re Not A Sales Savvy Freelancer), I thought it would be wise to write a bit about what to do after you’ve found a prospect to court. That’s court as in woo, not court as in standing in front [...]

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Imagine Your Content Marketing Success With These Easy Tactics

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MarketingProfs.com and the Content Marketing Institute recently produced two rather insightful reports. They found both small and large businesses are using content marketing. That’s not exactly a huge revelation. What is stunning is that a staggering 93% are using it. Plus, 58% are planning to increase their content marketing budget over the next year. [...]

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Getting to know you. Getting to know all about you …

Tweet Audience Research for the Freelance Writer

Writers love to research a topic almost as much as they love writing about it. Perhaps that’s too broad a generalization, but I believe it rings true for most. Research is pretty dang important when it comes to writing with authority and it sure beats making stuff up. [...]

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The Freelance Writer’s Business Book

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On the heels of my second book, Starting Your Career As A Musician, which came out in late February, I started tapping the keyboard again. I just can’t stop myself.

My new book, The Freelance Writer’s Business Book, is just about done. This one is self-published, mostly as an experiment. Nothing against my publisher, [...]

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Taming The Feast Or Famine Beast: Part Four

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Action Plans, Marketing Calendar & Budgeting

Action Plans In the action plans section of your marketing plan, you’ll develop a detailed marketing “to do” list. It’s a task list that describes what will be done, when each task will begin and be completed, along with who’s responsible for accomplishing it.

The action plan picks [...]

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Taming The Feast Or Famine Beast: Part Three

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Conducting A SWOT Analysis & Developing Marketing Objectives

SWOT Analysis A SWOT Analysis a chart showing those things within and outside your business that will make you swim or sink. SWOT stands for strengths, weaknesses, opportunities and threats.

Strengths and Weaknesses (inside your company) This requires some hard core honesty on your part. What [...]

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Taming The Feast Or Famine Beast: Part Two

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Conducting Target Market & Competitor Analysis

In the previous post, I touched on conducting target market and competitor analysis. In this post, we’ll get knee deep into them.

Target Market Analysis Critical to your success in marketing any product or service is focusing your marketing efforts on a specific target market or niche. Marketing [...]

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Taming The Feast Or Famine Beast:

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Creating & Implementing An Effective Marketing Plan

Please note: This was originally published on TheNetsetter.com, which, to the best of my knowledge, has gone the way of the dinosaur. But, I felt the content and information was of value, so here it is for a reprise.

– Part One –

A well-thought-out and implemented [...]

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The Shy Networker

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Most extroverted folks are great at networking events. They’re all bubbly, chatty and such. They make us introverted folks cringe sometimes.

Me, an introvert?

Yup, ‘fraid so gang. I’ve always been a bit shy, even way back in the dark ages when I was but a mere kidlet. Yet, I don’t have any problem [...]

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The Beauty of Inbound Marketing

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Here’s a reality check. Most of the prospects you come in contact with won’t be in a position buy from you right then and there. Odds are, they already have a service provider. If not, they might not have a project ready to put on the burner. So, something often needs to change before [...]

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