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If you didn't have the chance to attend one of Neil's presentations, check out the presentation Powerpoints, now available on the Store page. More to come soon! Don't forget to join in the discussions.
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Hi! Welcome back. If there are topics you’d like me to cover, please submit them via the form on the Contact page. Don’t forget to write a comment about the post. I’d enjoy hearing from you! Here’s a reality check. Most of the prospects you come in contact with won’t be [...] Cold calling. The very thought can start folks’ stomachs churning with anxiety and fear. They fear rejection, fumbling over their words and drawing a blank in mid-conversation. In their effort to sound like an expert, they worry they’ll come off like a blithering idiot. Yes, it can happen and, if one isn’t prepared, it can [...] Public relations, or simply p.r., can be one of the most potent tools in your marketing toolbox. It can add a lot of credibility to you and your business and it’s often loads less expensive than advertising. Plus, and it’s a big plus, it positions you as an expert in you niche. Believability is another important [...] It’s mid-August. The dog days of Summer are upon us and here in South Florida that means the mercury is creeping toward triple digits. All in all, I’m feeling a wee bit SWOTy. Yup, SWOTy, not sweaty. I do have have air conditioning, after all. SWOT is yet another business acronym. It stands for Strengths, Weakness, Opportunities [...] July, 2010 News & Views is fresh off the presses … er … publish button. This month’s newsletter is all about developing effective offline marketing literature such as postcards and brochures. I’d love to hear your thoughts on the topic. What’s worked for you and what’s been not to great? Okay, this post is more of a proud poppa moment and has little to do with marketing and self promotion. No, wait. It does. My son’s band, Resurrected, played their first “official” gig on May 22, 2010 at the Lake Fine Arts Festival in Hartville / Uniontown, Ohio. Simply put, they rocked the house down. My son, the [...] So, you’ve followed some of my suggestions in this series and have begun to position yourself as the go-to guy or gal within a niche. Great! Now what? Your work, dear reader, is hardly done. You’ll want to continue your promotional efforts to further cement your expert status … and profit from it. Continuing your efforts [...] By now, you’ve identified a potentially profitable niche or two. It appears ripe. There’s some competition, so you know it’s viable. The niche is small enough for you to become visible, yet large enough to provide a good amount of work. You’ve done your homework, learned the niche’s ins and outs, identified a few good [...] Now that you’ve found a nifty niche, it’s time to get up to speed developing your expertise. Let’s start out with an industry niche. Ideally, you’ve selected a niche area where you have some previous knowledge. If not, don’t sweat it. You can still learn the ins and outs and position yourself as an expert. It’ll [...] When it comes to finding the niche that’s just right for you, it’s a good idea to start with what you know. It simply makes sense to focus on the niches that revolve around your knowledge. You don’t want to start from scratch if you don’t need to do so. For example, I know a [...] |
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