Freelance Web Designer Essentials is a compilation of business forms, calculators and spreadsheets for every freelance Web Designer. It’s also great for print-based graphic designers and writers.
Freelance Web Designer Essentials contains the needed tools to aid Web Designers in running a smooth business and also managing client projects. It will also save designers a […]
People buy from people, not companies. Plus, given the choice, people usually buy from people they like. Add to that, the fact that people aren’t very interested in product or service features. They’re interested in what benefits those features will bring to them.
You may have come across the idiom, Don’t sell the steak. Sell […]
Do you know your position? I’m not talking about yoga or tantric sex. Which, I might add, is pretty much what’s returned if you happen to do a Google image search for “position.” I’m not talking your job title or where you happen to be at this moment, either. I’m talking about your market position. […]
Here’s a scenario that may strike a familiar chord for freelancers and small businesses. You come up with a brilliant idea that’s sure to bring in droves of new business. So, you have a stunning postcard or landing page whipped up with your irresistible offer. Oh, what the heck. Have both created. You don’t want […]
On the heels of my last post, How To Build A Killer Prospect List (When You’re Not A Sales Savvy Freelancer), I thought it would be wise to write a bit about what to do after you’ve found a prospect to court. That’s court as in woo, not court as in standing in front of […]
Audience Research for the Freelance Writer
Writers love to research a topic almost as much as they love writing about it. Perhaps that’s too broad a generalization, but I believe it rings true for most. Research is pretty dang important when it comes to writing with authority and it sure beats making stuff up. Leave […]
On the heels of my second book, Starting Your Career As A Musician, which came out in late February, I started tapping the keyboard again. I just can’t stop myself.
My new book, The Freelance Writer’s Business Book, is just about done. This one is self-published, mostly as an experiment. Nothing against my publisher, Allworth […]
Action Plans, Marketing Calendar & Budgeting
Action Plans In the action plans section of your marketing plan, you’ll develop a detailed marketing “to do” list. It’s a task list that describes what will be done, when each task will begin and be completed, along with who’s responsible for accomplishing it.
The action plan picks up […]
Conducting A SWOT Analysis & Developing Marketing Objectives
SWOT Analysis A SWOT Analysis a chart showing those things within and outside your business that will make you swim or sink. SWOT stands for strengths, weaknesses, opportunities and threats.
Strengths and Weaknesses (inside your company) This requires some hard core honesty on your part. What are […]