On the heels of my second book, Starting Your Career As A Musician, which came out in late February, I started tapping the keyboard again. I just can’t stop myself.
My new book, The Freelance Writer’s Business Book, is just about done. This one is self-published, mostly as an experiment. Nothing against my publisher, Allworth Press. [...]
Conducting Target Market & Competitor Analysis
In the previous post, I touched on conducting target market and competitor analysis. In this post, we’ll get knee deep into them.
Target Market Analysis
Critical to your success in marketing any product or service is focusing your marketing efforts on a specific target market or niche. Marketing becomes a [...]
Creating & Implementing An Effective Marketing Plan
Please note: This was originally published on TheNetsetter.com, which, to the best of my knowledge, has gone the way of the dinosaur. But, I felt the content and information was of value, so here it is for a reprise.
– Part One –
A well-thought-out and implemented marketing plan is the [...]
Up until ten years ago, I considered myself a graphic designer and marketing consultant. As such, I left the copywriting to the copywriters. Sure, I’d whip up a couple of lines of prose here and there, but the main stuff always went out to a “real” writer.
It wasn’t until I was drafted to write the [...]
Most extroverted folks are great at networking events. They’re all bubbly, chatty and such. They make us introverted folks cringe sometimes.
Me, an introvert?
Yup, ‘fraid so gang. I’ve always been a bit shy, even way back in the dark ages when I was but a mere kidlet. Yet, I don’t have any problem with public speaking [...]
I’ve been working on the sales chapter for my upcoming book, Starting Your Career As A Freelance Web Designer. So, I’ve been a bit immersed in the subject. Sales is one of those activities that most designers and other freelancers and independents simple hate to do. For some, even talking about the subject makes them [...]
Public relations, or simply p.r., can be one of the most potent tools in your marketing toolbox. It can add a lot of credibility to you and your business and it’s often loads less expensive than advertising. Plus, and it’s a big plus, it positions you as an expert in you niche.
Believability is another important [...]
So, you’ve followed some of my suggestions in this series and have begun to position yourself as the go-to guy or gal within a niche. Great! Now what? Your work, dear reader, is hardly done. You’ll want to continue your promotional efforts to further cement your expert status … and profit from it.
Continuing your efforts [...]