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Don’t know CSS from PHP? You say your site’s fallen on it’s .ASP and you don’t know what to do? Does it seem like Google’s plotting against you? If you answered yes, then this presentation is for you. If you don’t have a clue what SEO stands for, you might want to register for this presentation, too.
Join me at the Margate Community Center on July 20, 2010. Don't forget to join in the discussions. Supporter of |
If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting! In my June, 2010 e-newsletter, I wrote about methods to generate tantalizing testimonials. For professional services, testimonials are an important tool. So is their first cousin – referrals. As a matter of fact, RainToday’s 2009 [...] So, you’ve followed some of my suggestions in this series and have begun to position yourself as the go-to guy or gal within a niche. Great! Now what? Your work, dear reader, is hardly done. You’ll want to continue your promotional efforts to further cement your expert status … and profit from it. Continuing your efforts [...] By now, you’ve identified a potentially profitable niche or two. It appears ripe. There’s some competition, so you know it’s viable. The niche is small enough for you to become visible, yet large enough to provide a good amount of work. You’ve done your homework, learned the niche’s ins and outs, identified a few good [...] Now that you’ve found a nifty niche, it’s time to get up to speed developing your expertise. Let’s start out with an industry niche. Ideally, you’ve selected a niche area where you have some previous knowledge. If not, don’t sweat it. You can still learn the ins and outs and position yourself as an expert. It’ll [...] When it comes to finding the niche that’s just right for you, it’s a good idea to start with what you know. It simply makes sense to focus on the niches that revolve around your knowledge. You don’t want to start from scratch if you don’t need to do so. For example, I know a [...] When I give a presentation, one of the first things I ask the audience is, “Who buys what you’re selling?” Inevitably, several folks will answer, “Everybody needs what I’m selling.” Sorry gang. Wrong answer. The thought of specializing within a target group, or “niche,” is a scary idea for many service professionals. “I don’t want to limit [...] Whether you’ve decided to send out information-based messages or product / service promotions, there are a few common characteristics to a good email. Keep the content concise, relevant and easily understandable While you’re building your list, you’ll want to research and choose an email marketing service. There are several available to email marketers, each with its pluses and minuses. Why not just send your emails out with your email app like Outloook, Entourage, Mac Mail or Thunderbird? Well, there are several reasons. First, if you have a [...] By now, you should have some idea of what your e-newsletter is going to be all about. As I wrote in my last post, it might have an information or education focus, or you might use email marketing to promote your products or services and offer special deals or discounts to subscribers. Whatever your focus, before [...] Email marketing isn’t rocket science. That is, unless you happen to be marketing rocket parts. I think it’s a safe bet you’re not. It’s simply having a strategy, good content and some helpful tools with which to do the deed. Oh, and an audience is nice to have, as well. Begin your efforts by giving some [...] |
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Copyright © 2010 Neil Tortorella - All Rights Reserved |
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