|
|
||
|
If you didn't have the chance to attend one of Neil's presentations, check out the presentation Powerpoints, now available on the Store page. More to come soon! Don't forget to join in the discussions.
Supporter of |
Hi! Welcome back. If there are topics you’d like me to cover, please submit them via the form on the Contact page. Don’t forget to write a comment about the post. I’d enjoy hearing from you! Conducting Target Market & Competitor Analysis In the previous post, I touched on conducting target market [...] Creating & Implementing An Effective Marketing Plan Please note: This was originally published on TheNetsetter.com, which, to the best of my knowledge, has gone the way of the dinosaur. But, I felt the content and information was of value, so here it is for a reprise. – Part One – A well-thought-out and implemented marketing plan is the [...] Up until ten years ago, I considered myself a graphic designer and marketing consultant. As such, I left the copywriting to the copywriters. Sure, I’d whip up a couple of lines of prose here and there, but the main stuff always went out to a “real” writer. It wasn’t until I was drafted to write the [...] Most extroverted folks are great at networking events. They’re all bubbly, chatty and such. They make us introverted folks cringe sometimes. Me, an introvert? Yup, ‘fraid so gang. I’ve always been a bit shy, even way back in the dark ages when I was but a mere kidlet. Yet, I don’t have any problem with public speaking [...] Here’s a reality check. Most of the prospects you come in contact with won’t be in a position buy from you right then and there. Odds are, they already have a service provider. If not, they might not have a project ready to put on the burner. So, something often needs to change before Mr. [...] I’ve been working on the sales chapter for my upcoming book, Starting Your Career As A Freelance Web Designer. So, I’ve been a bit immersed in the subject. Sales is one of those activities that most designers and other freelancers and independents simple hate to do. For some, even talking about the subject makes them [...] Public relations, or simply p.r., can be one of the most potent tools in your marketing toolbox. It can add a lot of credibility to you and your business and it’s often loads less expensive than advertising. Plus, and it’s a big plus, it positions you as an expert in you niche. Believability is another important [...] So, you’ve followed some of my suggestions in this series and have begun to position yourself as the go-to guy or gal within a niche. Great! Now what? Your work, dear reader, is hardly done. You’ll want to continue your promotional efforts to further cement your expert status … and profit from it. Continuing your efforts [...] By now, you’ve identified a potentially profitable niche or two. It appears ripe. There’s some competition, so you know it’s viable. The niche is small enough for you to become visible, yet large enough to provide a good amount of work. You’ve done your homework, learned the niche’s ins and outs, identified a few good [...] Now that you’ve found a nifty niche, it’s time to get up to speed developing your expertise. Let’s start out with an industry niche. Ideally, you’ve selected a niche area where you have some previous knowledge. If not, don’t sweat it. You can still learn the ins and outs and position yourself as an expert. It’ll [...] |
Simply subscribe to my e-newsletter below. 
|
|
Copyright © 2012 Neil Tortorella - All Rights Reserved |
||
