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If you didn't have the chance to attend one of Neil's presentations, check out the presentation Powerpoints, now available on the Store page. More to come soon! Don't forget to join in the discussions.
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Hi! Welcome back. If there are topics you’d like me to cover, please submit them via the form on the Contact page. Don’t forget to write a comment about the post. I’d enjoy hearing from you! Here’s a reality check. Most of the prospects you come in contact with won’t be [...] I’ve been working on the sales chapter for my upcoming book, Starting Your Career As A Freelance Web Designer. So, I’ve been a bit immersed in the subject. Sales is one of those activities that most designers and other freelancers and independents simple hate to do. For some, even talking about the subject makes them [...] Public relations, or simply p.r., can be one of the most potent tools in your marketing toolbox. It can add a lot of credibility to you and your business and it’s often loads less expensive than advertising. Plus, and it’s a big plus, it positions you as an expert in you niche. Believability is another important [...] So, you’ve followed some of my suggestions in this series and have begun to position yourself as the go-to guy or gal within a niche. Great! Now what? Your work, dear reader, is hardly done. You’ll want to continue your promotional efforts to further cement your expert status … and profit from it. Continuing your efforts [...] By now, you’ve identified a potentially profitable niche or two. It appears ripe. There’s some competition, so you know it’s viable. The niche is small enough for you to become visible, yet large enough to provide a good amount of work. You’ve done your homework, learned the niche’s ins and outs, identified a few good [...] Now that you’ve found a nifty niche, it’s time to get up to speed developing your expertise. Let’s start out with an industry niche. Ideally, you’ve selected a niche area where you have some previous knowledge. If not, don’t sweat it. You can still learn the ins and outs and position yourself as an expert. It’ll [...] When it comes to finding the niche that’s just right for you, it’s a good idea to start with what you know. It simply makes sense to focus on the niches that revolve around your knowledge. You don’t want to start from scratch if you don’t need to do so. For example, I know a [...] When I give a presentation, one of the first things I ask the audience is, “Who buys what you’re selling?” Inevitably, several folks will answer, “Everybody needs what I’m selling.” Sorry gang. Wrong answer. The thought of specializing within a target group, or “niche,” is a scary idea for many service professionals. “I don’t want to limit [...] Whether you’ve decided to send out information-based messages or product / service promotions, there are a few common characteristics to a good email. Keep the content concise, relevant and easily understandable While you’re building your list, you’ll want to research and choose an email marketing service. There are several available to email marketers, each with its pluses and minuses. Why not just send your emails out with your email app like Outloook, Entourage, Mac Mail or Thunderbird? Well, there are several reasons. First, if you have a [...] |
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Copyright © 2012 Neil Tortorella - All Rights Reserved |
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