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If you didn't have the chance to attend one of Neil's presentations, check out the presentation Powerpoints, now available on the Store page. More to come soon! Don't forget to join in the discussions.
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Hi! Welcome back. If there are topics you’d like me to cover, please submit them via the form on the Contact page. Don’t forget to write a comment about the post. I’d enjoy hearing from you! When it comes to finding the niche that’s just right for you, it’s a good [...] When I give a presentation, one of the first things I ask the audience is, “Who buys what you’re selling?” Inevitably, several folks will answer, “Everybody needs what I’m selling.” Sorry gang. Wrong answer. The thought of specializing within a target group, or “niche,” is a scary idea for many service professionals. “I don’t want to limit [...] Whether you’ve decided to send out information-based messages or product / service promotions, there are a few common characteristics to a good email. Keep the content concise, relevant and easily understandable While you’re building your list, you’ll want to research and choose an email marketing service. There are several available to email marketers, each with its pluses and minuses. Why not just send your emails out with your email app like Outloook, Entourage, Mac Mail or Thunderbird? Well, there are several reasons. First, if you have a [...] By now, you should have some idea of what your e-newsletter is going to be all about. As I wrote in my last post, it might have an information or education focus, or you might use email marketing to promote your products or services and offer special deals or discounts to subscribers. Whatever your focus, before [...] Email marketing isn’t rocket science. That is, unless you happen to be marketing rocket parts. I think it’s a safe bet you’re not. It’s simply having a strategy, good content and some helpful tools with which to do the deed. Oh, and an audience is nice to have, as well. Begin your efforts by giving some [...] It’s been a while since I published an e-newsletter. Back in the day, it was a good marketing tool for me and a relatively easy way to stay on my prospects’ radar screens. But, between writing for Creative Latitude, BoDo, client e-newsletters and my Inside the Marketing Mind blog, the e-newsletter became a casualty. But [...] Here’s the first post to my brand spankin’ new blog. After putting this new site together, it just sort of screamed for a new blog. If you’ve poked around the other pages, you’ve likely noticed that the focus for this site, and this blog, is marketing consulting for independent professionals and small businesses, mostly in [...] |
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