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If you didn't have the chance to attend one of Neil's presentations, check out the presentation Powerpoints, now available on the Store page. More to come soon! Don't forget to join in the discussions.
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Hi! Welcome back. If there are topics you’d like me to cover, please submit them via the form on the Contact page. Don’t forget to write a comment about the post. I’d enjoy hearing from you! Conducting A SWOT Analysis & Developing Marketing Objectives SWOT Analysis Okay, this post is more of a proud poppa moment and has little to do with marketing and self promotion. No, wait. It does. My son’s band, Resurrected, played their first “official” gig on May 22, 2010 at the Lake Fine Arts Festival in Hartville / Uniontown, Ohio. Simply put, they rocked the house down. My son, the [...] So, you’ve followed some of my suggestions in this series and have begun to position yourself as the go-to guy or gal within a niche. Great! Now what? Your work, dear reader, is hardly done. You’ll want to continue your promotional efforts to further cement your expert status … and profit from it. Continuing your efforts [...] By now, you’ve identified a potentially profitable niche or two. It appears ripe. There’s some competition, so you know it’s viable. The niche is small enough for you to become visible, yet large enough to provide a good amount of work. You’ve done your homework, learned the niche’s ins and outs, identified a few good [...] When I give a presentation, one of the first things I ask the audience is, “Who buys what you’re selling?” Inevitably, several folks will answer, “Everybody needs what I’m selling.” Sorry gang. Wrong answer. The thought of specializing within a target group, or “niche,” is a scary idea for many service professionals. “I don’t want to limit [...] By now, you should have some idea of what your e-newsletter is going to be all about. As I wrote in my last post, it might have an information or education focus, or you might use email marketing to promote your products or services and offer special deals or discounts to subscribers. Whatever your focus, before [...] Here’s the first post to my brand spankin’ new blog. After putting this new site together, it just sort of screamed for a new blog. If you’ve poked around the other pages, you’ve likely noticed that the focus for this site, and this blog, is marketing consulting for independent professionals and small businesses, mostly in [...] |
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