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Join me at in Hallendale on September 4, 2010 and learn how to promote your business without breaking the bank. Join Me At Need some marketing help in a hurry? Contact me via Ether.
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If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting! In my June, 2010 e-newsletter, I wrote about methods to generate tantalizing testimonials. For professional services, testimonials are an important tool. So is their first cousin – referrals. As a matter of fact, RainToday’s 2009 [...] When I give a presentation, one of the first things I ask the audience is, “Who buys what you’re selling?” Inevitably, several folks will answer, “Everybody needs what I’m selling.” Sorry gang. Wrong answer. The thought of specializing within a target group, or “niche,” is a scary idea for many service professionals. “I don’t want to limit [...] While you’re building your list, you’ll want to research and choose an email marketing service. There are several available to email marketers, each with its pluses and minuses. Why not just send your emails out with your email app like Outloook, Entourage, Mac Mail or Thunderbird? Well, there are several reasons. First, if you have a [...] |
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