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I say this often in my articles and presentations – No matter what business you’re in, you’re really in the business of marketing. Without a sound and solid plan, you can easily find yourself spending a lot of time and money with little, if anything, to show in the end. To avoid this all too common trap, check out my article on The Netsetter, titled, The Effective Marketing Plan: Getting Started . This is the first in a series that will help you get your marketing mojo in order. I look forward to your thoughts and comments.
03.19.12 Update: The Netsetter is no longer published and this article went into the void. I’ve revived it and posted on this blog. You can find it here.
