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Neil’s Blog – Get the feed Thoughts on the Web and typography in the digital age Search Now available on Amazon . Visit the book site. Become a Facebook Fan Supporter of

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How To Build A Killer Prospect List (When You’re Not A Sales Savvy Freelancer) Tweet You can’t escape sales. Sure, graphic designers, writers and other creative folk cringe just at the thought of this nasty, degrading, sleazy practice. Nonetheless, you can’t escape it. A wise sage once said, “Nothing happens until somebody sells something.” And, it’s true. Creatives need to address two problems to ensure their success: Their mindset [...] April 9th, 2014 | Category: Email marketing , freelance , general business , marketing , Sales , Uncategorized | Leave a comment Creating your first email Tweet Whether you’ve decided to send out information-based messages or product / service promotions, there are a few common characteristics to a good email. Keep the content concise, relevant and easily understandable Ensure that the content is truly of interest to your audience When possible, provide special deals, discounts, insider information that isn’t readily available [...] January 14th, 2010 | Tags: e-newsletters , email , email marketing services , marketing , neil tortorella | Category: Email marketing | One comment Choosing an email marketing service Tweet While you’re building your list, you’ll want to research and choose an email marketing service. There are several available to email marketers, each with its pluses and minuses. Why not just send your emails out with your email app like Outloook, Entourage, Mac Mail or Thunderbird? Well, there are several reasons. First, if you [...] January 12th, 2010 | Tags: email , marketing , neil tortorella , service | Category: Email marketing | Leave a comment Building Your Email Marketing List Tweet By now, you should have some idea of what your e-newsletter is going to be all about. As I wrote in my last post, it might have an information or education focus, or you might use email marketing to promote your products or services and offer special deals or discounts to subscribers. Whatever your [...] January 8th, 2010 | Tags: building a list , contacts , e-newsletter , email , email list , list , marketing , neil tortorella , promotion , subscribers | Category: Email marketing | 3 comments Choosing a email marketing topic Tweet Email marketing isn’t rocket science. That is, unless you happen to be marketing rocket parts. I think it’s a safe bet you’re not. It’s simply having a strategy, good content and some helpful tools with which to do the deed. Oh, and an audience is nice to have, as well. Begin your efforts by [...] January 5th, 2010 | Tags: e-newsletter , Email marketing , email topic , neil tortorella , subject | Category: Email marketing | One comment Email Marketing Series Intro Tweet It’s been a while since I published an e-newsletter. Back in the day, it was a good marketing tool for me and a relatively easy way to stay on my prospects’ radar screens. But, between writing for Creative Latitude, BoDo, client e-newsletters and my Inside the Marketing Mind blog, the e-newsletter became a casualty. [...] January 4th, 2010 | Tags: e-newsletters , email , marketing , neil tortorella | Category: Email marketing | 4 comments

You can’t escape sales. Sure, graphic designers, writers and other creative folk cringe just at the thought of this nasty, degrading, sleazy practice. Nonetheless, you can’t escape it. A wise sage once said, “Nothing happens until somebody sells something.”

And, it’s true.

Creatives need to address two problems to ensure their success:

Their mindset [...]

Whether you’ve decided to send out information-based messages or product / service promotions, there are a few common characteristics to a good email.

Keep the content concise, relevant and easily understandable Ensure that the content is truly of interest to your audience When possible, provide special deals, discounts, insider information that isn’t readily available [...]

While you’re building your list, you’ll want to research and choose an email marketing service. There are several available to email marketers, each with its pluses and minuses.

Why not just send your emails out with your email app like Outloook, Entourage, Mac Mail or Thunderbird? Well, there are several reasons. First, if you [...]

By now, you should have some idea of what your e-newsletter is going to be all about. As I wrote in my last post, it might have an information or education focus, or you might use email marketing to promote your products or services and offer special deals or discounts to subscribers.

Whatever your [...]

Email marketing isn’t rocket science. That is, unless you happen to be marketing rocket parts. I think it’s a safe bet you’re not. It’s simply having a strategy, good content and some helpful tools with which to do the deed. Oh, and an audience is nice to have, as well.

Begin your efforts by [...]

It’s been a while since I published an e-newsletter. Back in the day, it was a good marketing tool for me and a relatively easy way to stay on my prospects’ radar screens. But, between writing for Creative Latitude, BoDo, client e-newsletters and my Inside the Marketing Mind blog, the e-newsletter became a casualty. [...]

Subscribe to News & Notes and get two free chapters from my first book. They cover 44 pages of practical, useful information for all types of freelancers. Email Address * First Name * * = required field Preferred Format HTML Text powered by MailChimp ! Follow me on Twitter Tweets from nt 7 Stupid Ideas That Are Holding You Back From Being Your Best http://t.co/75vkpV49zf , 13 hours ago 15 handy Mac keyboard tricks http://t.co/xc2mhyjIpu , 16 hours ago How Successful Writers Curate Ideas http://t.co/wp87IsjT2B , 19 hours ago 5 Ways #Creativity Leads to #Productivity http://t.co/jq52MO1TEH , 22 hours ago How to Become a Highly Paid #Copywriter From Scratch via @TiceWrites http://t.co/8Ruj6Plh28 #BusinessWriting , 23 hours ago

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7 Stupid Ideas That Are Holding You Back From Being Your Best http://t.co/75vkpV49zf , 13 hours ago

15 handy Mac keyboard tricks http://t.co/xc2mhyjIpu , 16 hours ago

How Successful Writers Curate Ideas http://t.co/wp87IsjT2B , 19 hours ago

5 Ways #Creativity Leads to #Productivity http://t.co/jq52MO1TEH , 22 hours ago

How to Become a Highly Paid #Copywriter From Scratch via @TiceWrites http://t.co/8Ruj6Plh28 #BusinessWriting , 23 hours ago